Unexpectedly Poppin': The Rise of the Specialty Popcorn Bucket

Wolverine's Popcorn Bucket: A Smash Hit!

The latest Deadpool & Wolverine movie is not only breaking box office records, but also introducing a unique popcorn bucket that has fans buzzing.

Modeled after Wolverine's iconic mask, the bucket features a wide opening and a textured tongue that tickles wrists. It's a far cry from the traditional popcorn bucket, and it's proving to be a huge success.

The bucket was designed to resemble a sandworm from Frank Herbert's Dune series, and it's a testament to the movie's visual impact.

AMC's senior vice president of food and beverage, Hank Green, says the bucket's success has prompted the company to consider how they can replicate it in the future.

The company collaborates with sales and product development teams to ensure their ideas are on track, then presents them to licensing sources to see what resonates.

The Wolverine popcorn bucket is just one example of how movie theaters are elevating their concession offerings. In December 2019, theaters began selling R2-D2-shaped containers for the release of Star Wars: The Rise of Skywalker.