Couples' Vacation Sleep Secrets: Why One in Five Sleep Apart

It seems that lovebirds have taken the concept of "sleeping apart" to a whole new level, especially when it comes to holidaying. According to a fresh study—because we all need yet another reason to contemplate our choices—one in five couples is now opting for separate beds while jaunting off to exotic locales. Yes, you read that right: the pursuit of sleep—a noble endeavor—has become a pivotal part of vacation planning.

In a charming twist of fate, 59% of these holiday-goers have confessed that they drift off better when “flying solo.” Approximately 11% took it a step further, booking entirely separate rooms. Apparently, the quest for a good night's rest has risen above all else, with around 47% citing quality sleep as their main priority. Who could have imagined that *snoring* could drive a wedge between lovers, or perhaps it’s the mattress firmness—28% admit their snoozing styles simply don’t match.

This delightful scoop comes straight from Hilton’s 2025 Trends Report, whimsically deeming this new tendency as “The Great Sleep Split.” The report sampled over 13,000 adults from a dazzling array of places like Australia, Brazil, and even the UK. Simon Vincent, a bigwig at Hilton for Europe, the Middle East, and Africa, waxed lyrical about how rest and recharge remain paramount motivators to travel, placing nostalgia at the heart of family trips. Because who doesn’t want to take their children to places where they once frolicked?

Let’s not overlook the term ‘Ex-cursion’—a delightful portmanteau if ever there was one. A bold 34% of individuals are leaping into post-breakup journeys with friends, and 45% of parents indulging in something dubbed ‘Nostalgications’—where they return to childhood haunts with their own offspring in tow. Surprisingly, over half of parents are choosing destinations based on the places that ignited their childhood wanderlust. Perhaps we should just rename vacations to ‘Reliving the Dream’ trips?

Solo travel, once shunned, has also been having a moment. A separate survey revealed that 34% of UK travelers are eager to embark on a solo adventure by the end of 2025—a phenomenon affectionately termed ‘Me-mooning.’ While 21% are hoping for new friendships, 12% are keeping their eyes peeled for romance. One person's getaway is another person's chance at love, after all!

Hilton has identified eight travel trends for 2025 that encapsulate this curious shift:

So, whether you're embracing the separate beds trend or whimsically jetting off on a 'Me-moon,' one thing is clear: travel, love, and sleep are forever intertwined in the complex dance of human relationships.