K-Pop Giants Embark on Trot Odyssey, Captivating New Listeners

Exciting news is brewing in the world of K-pop as powerhouses like SM Entertainment and JYP Entertainment are taking strides into the vibrant realm of trot music. Their goal? To diversify their portfolios and tap into a fan base that has historically leaned toward the older demographic.

Trot, a popular genre of Korean music that dates back to the early 20th century, is characterized by its rhythmic, upbeat tempo and sentimental lyrics. SM Entertainment is leading the charge by teaming up with TV Chosun—famous for producing beloved trot audition shows like “Miss Trot” and “Mr. Trot,” which boasted a whopping 35.7 percent viewership in its first season.

In late August, the agency unveiled an exciting new project known as “T-5,” aimed at forming a dynamic trot group. This initiative plans to bring together five members of varied backgrounds, including a talented participant from “Mr. Trot,” a K-pop trainee, and even an actor, all set to debut as a harmonious trot boy group. What's more, their journey to debut will be captured in a reality show, set to air in the latter half of this year across Korea and Japan, with a special preview scheduled for a Chuseok holiday program next week.

The project is already off to a fantastic start, with renowned composer Cho Yeong-su, celebrated for writing numerous hit trot songs, stepping in as the chief producer. He'll be collaborating with SM Entertainment's veteran K-pop composers to ensure the group stands out. "By integrating K-pop and trot, we believe we can offer a refreshing and thrilling musical experience. The journey of these five members, each with their unique personality, promises to be deeply moving. We hope you will support and look forward to this project," shared SM’s Chief Administrative Officer, Lee Sung-soo.

Not to be left behind, JYP Entertainment is also branching out from the customary K-pop idol approach by including various genres like trot in their repertoire. Just last month, they established a subsidiary label, INNIT Entertainment, under the leadership of seasoned performance director Park Nam-yong and executive Y