Kim Ji Won's Star Shines Brighter as BVLGARI's New Ambassador

Well, gather 'round, everyone! We have some sparkling news that’s sure to light up the room: Kim Ji Won has officially been named the new brand ambassador for the luxury titan, BVLGARI! On September 23, amidst the glitzy glamour that only a brand like BVLGARI can muster, they unveiled their decision with the enthusiasm of a child on Christmas morning. Kim Ji Won, with her “diverse charm, trendy style, and bright, positive character”—yes, I can hear the trumpets blaring—was hailed as a flawless match for the brand’s glamorous identity.

Now, let’s take a moment here. As the first-ever Korean house ambassador for BVLGARI, Kim isn’t just representing the glittering jewels and watches—oh no! She will also swathe herself in the enchanting fragrances that waft through BVLGARI's luscious product line. Picture it: the classic elegance of BVLGARI fused with Kim’s modern allure. It’s like pairing champagne with caviar. Simply divine!

Buckle up, because Kim Ji Won isn’t just fronting BVLGARI’s dazzling new collections. She will also serve as the muse for the Divas' Dream collection—an homage to women who are as bold and spirited as a summer breeze. Just picture the iconic fan-shaped motif swirling around her—if that's not a recipe for an Instagrammable moment, I don’t know what is!

With the grace of an accomplished diplomat and the joy of a sunbeam, she expressed her excitement: “BVLGARI is a beautiful brand that has been cherished globally for a long time. I am thrilled to join its magnificent history as an ambassador." Isn’t it magnificent? I’m practically swooning! She’s ready to embark on a new journey with this storied brand, moving from its glamorous past into a shimmering future.

And here’s the cherry on top: To crown her new role, Kim Ji Won will lend her voice to the audio guide for BVLGARI’s 140th-anniversary exhibition, charmingly titled “Eternal Rebirth: In Search of Art, Jewelry, and Inspiration from Rome.” This will take place at the Museum Hanmi Samcheong in Seoul from September 27 to November 3—a perfect blend of history and haute couture!

So, let us raise a toast—preferably with a glass of something bubbly—to Kim Ji Won! Not only can she dazzle on screen, but now she will serve as our glamorous guide to the luxurious world of BVLGARI. And for those who dare to indulge, watch her shine in her hit drama “Fight My Way” with subtitles on Viki. Oh, darling, it promises to be nothing short of a fabulous experience!