Kim So Yeon, Yeon Woo Jin, Lee Se Hee, and Others Unveil Their Secret Weapons in "A Virtuous Business" Posters | Soompi

JTBC is gearing up to launch its latest drama, “A Virtuous Business,” and let me tell you, the new posters are as vibrant as the stories they’re about to tell! But not just any tales—these are the quirky escapades of five fabulous characters navigating the wild world of door-to-door sales of adult products in a charmingly quaint rural village circa 1992. Talk about a time when sex was the third rail of polite conversation.

Now, these five characters are like a box of assorted chocolates—each one a delightful surprise. You’ve got Han Jung Sook (played by the ever-astute Kim So Yeon) leading the pack, armed with determination and a sparkle of sincerity. She’s not just selling products; she’s learning the ins and outs like a true sales connoisseur. Picture this: a cheerful slogan that goes, “If you quietly raise your right hand, I will assist you with your purchase.” That’s like code for “Let’s make this awkward moment less awkward,” and boy, does it leave us curious about what’s in that box she’s holding!

Then there’s Oh Geum Hee—an elite lady from Ewha Womans University who suddenly has a eureka moment about women’s rights to embrace their passionate desires. “I know exactly what this job entails,” she declares, and with a flourish, she’s off selling with gusto, proving that experience in sales and a solid English Lit background might just be the ultimate combo.

And let’s not forget Seo Young Bok, the quintessential devoted wife with a slight dilemma: a clueless husband and four kids ranging from a teenager to a newborn. Talk about a juggling act! Her mission? To escape the clutches of poverty. With her fierce determination, she boldly states, “Is there anyone in all of Joseon who doesn’t wear underwear? Let’s see where to start!” Ladies and gentlemen, we have a mother on a mission!

Now, onto the fashionista of the group, Lee Joo Ri. She’s rocking Geumje with her razor-sharp style and an unyielding charm that would make even the sternest of customers crack a smile. With her delightful descriptions, like “This one is a cute-sexy, and this one is an outright sexy-sexy!” she’s got the magic touch to make anything fly off the shelves.

Last but certainly not least is Kim Do Hyun—the tall drink of water who struts in looking like he just stepped off a Hollywood set. He’s got the looks, sure, but his irresistible charisma lies in his steely resolve. Having learned the ropes in both the United States and as a detective, he walks a fine line between distance and charm. His ominous line, “I will find it no matter what,” makes you ponder: what mysterious chapters of his life brought him to this small village?

Mark your calendars, folks! “A Virtuous Business” will officially debut on October 12 at 10:30 p.m. KST. It’s going to be a ride filled with humor, heart, and, well, a bit of naughty fun. Trust me, you won’t want to miss it!