NewJeans and Parents Confront ADOR CEO in Urgent Meeting

In a scene that could easily be plucked from a reality show, NewJeans has found itself in the midst of an emergency meeting with none other than the current CEO of ADOR, Kim Joo Young. The gathering took place on a rather interesting afternoon—September 23, to be exact—just after members of the girl group, alongside their parents, decided that their voices needed to echo in the executive halls of the music industry.

This little tête-à-tête unfolded a mere twelve days after NewJeans took to live stream—a platform that seems to have become the modern-day town square for grievances—and aired their demands for a 'restoration' of sorts. They were asking for the return of Min Hee Jin as CEO, a move that’s about as popular as asking for your ex back at a dinner party. The deadline? A rather daring September 25.

During the meeting, it appears that NewJeans didn’t hold back, reiterating their earlier claims, while Kim, stoic as an ancient statue, responded per the policies she embraced upon assuming her role. One can only imagine the tension in the room—perhaps it was thicker than the air before a big storm. But alas, just what came of this verbal sparring match is still cloaked in mystery.

Reportedly, the girls raised an outcry over what they dubbed “unfair and unreasonable” situations in their professional lives with HYBE, particularly in the wake of the tumult surrounding former CEO Min Hee Jin. And oh, dear Hanni had more than a few tales to tell about receiving cold treatment from another artist's manager—who knew that even in the world of chart-topping hits, there would be drama as juicy as a soap opera?

But wait, there’s more! The group also touched on tensions between their music video director, Shin Woo Seok, and the new management. One has to wonder if musical artistry is suddenly weaponized in corporate struggles. Are we witnessing a modern Shakespearean tragedy—or, might we say, a comical calamity?

As the dust settles on this unfolding saga, one can only stay tuned for the next episode in the life of NewJeans. If the world of K-pop teaches us anything, it’s that drama, like a good pair of high heels, never really goes out of style.