Snoop Dogg's Empire Expands: Death Row Records Inks Publishing Deal

In a move that could only be described as a musical match made in heaven—or perhaps a match made in a high-end recording studio—Reservoir Media, based in the hustle and bustle of New York City, has struck gold with none other than Snoop Dogg and his iconic Death Row Records. Yes, you heard it right. Snoop is back at the helm of his brand and now he’s got Reservoir backing him up like a well-tuned choir.

The details? Ah, they are deliciously juicy. Reservoir has cleverly secured the domestic publishing rights not just for Snoop’s legendary hits (and you know there are a plethora of those), but also for whatever genius melodies he conjures up in the future. And let’s not forget the crown jewels of his Death Row catalog, which shakes hands with some of the most iconic albums in hip-hop history, including Dr. Dre’s “The Chronic” and Snoop's own “Doggystyle.” We should probably take a moment of silence for the fact that Snoop has re-established his role with Death Row after acquiring it from MNRK Music in 2022. It’s like watching a beloved character return for a heartwarming sequel.

But wait, there's more! In a classic Snoop move, the king of laid-back hip-hop decided to give his beloved catalog a temporary vacation from streaming services before bringing it back—like a fine wine maturing in a cellar, waiting for just the right moment to pop the cork. He even granted TikTok the exclusive first week, because let’s face it, where else would we get our 30-second clips of his iconic tracks?

Snoop’s excitement? Well, it oozes from his every word like buttery popcorn at a movie theater. “I’m so honored to have them as a partner and excited for all the great things to come with the catalog as well as new music ventures. 2024 and beyond 🔥🙏🏾🐾”—because if there’s anyone who can talk about their own catalog with such flair, it’s Snoop.

Donna Caseine, an executive whose title sounds like she’s straight out of a corporate superhero film (Global Creative Director, no less), had this to say: “Legendary artists only need one name. Snoop is part of that echelon.” It’s almost poetic, really, highlighting how Snoop is not just a musician, but a cultural touchstone, weaving his way through music, television, and even brands, much like a masterful artist with a canvas.

Of course, there’s always more to the story. Golnar Khosrowshahi, the mastermind behind Reservoir, sees this partnership not just as a business deal, but as an opportunity to further immortalize a brand as rich in history as Death Row. It’s like giving a classic car a fresh coat of paint—sure, it’s beautiful, but it still carries that vintage charm.

Let’s take a moment to appreciate the man himself, born Calvin Broadus Jr. If you want a textbook example of a career trajectory, look no further than Snoop’s ride, which kicked off with a feature on Dr. Dre’s debut track, “Deep Cover,” and soared into the stratosphere with “Doggystyle.” What a tip of the hat to nostalgia! His catalog now spans 19 solo albums, with whispers of yet another gem on the way, “Missionary,” co-produced by everyone’s favorite Dr. Dre.

With Reservoir’s recent string of deals, it seems the music rights company is making all the right moves, snatching up legends and their legacies like a kid in a candy store. From acquiring the catalog of the late Billy Strange to the works of Latin hitmaker Rudy Perez, their basket is full and the future looks sound.

So here’s to Snoop, Reservoir, and the ever-enriching tapestry of music history. May their partnership create more chart-topping hits and unforgettable memories, proving once again that when it comes to storytelling, whether in music or the written word, sometimes the most compelling tales are the ones woven from the threads of nostalgia,