Unveiled: CD Baby, Amazon, and More Join un:hurd's Partner Network

In an era where artists are often left to navigate the treacherous waters of the music industry alone, un:hurd music has swooped in like an enthusiastic fairy godparent, complete with marketing magic wands and a generous sprinkling of partnership fairy dust.

The platform recently announced its expansion into a more extensive partner network and the introduction of two shiny new membership tiers—because who doesn’t love a tier? Think of it as a buffet where instead of food, you’re piling up promotional tools. New partners now include big names like CD Baby, SoundCloud, and, my personal favorite, Amazon Merch on Demand. Seriously, who knew that your favorite indie artist could now be selling T-shirts and accessories to fund their next hit single? Genius!

Since its inception in 2021, this ambitious company has already partnered with over 100,000 artists—yes, you heard that right. That’s more artists than there are coffee shops in Brooklyn on a Sunday morning! Their recent fundraising efforts, which could make even a finance guru shed a tear of envy, involved a “six-figure” round that attracted the likes of Nigerian artist and record executive Mr. Eazi and Dutch DJ Sam Feldt. All of this investment is, let's be honest, a sophisticated way of saying, “We love you, musicians. Here’s some cash and tools to help you shine.”

While they shied away from disclosing specific details about these partnerships—because every good magician has a few secrets up their sleeves—un:hurd assures us that each artist can expect a treasure trove of benefits. Exclusive discounts! Better track quality! And the ever-elusive ability to create engaging content! It’s like a Swiss Army knife for artists' needs, crafted by the clever hands of Alex Brees, the founder and CEO.

“Combining these partnerships with our core tools creates a powerful and streamlined workflow for our artist community from creation, through to funding and promotion,” said Brees, channeling the enthusiastic optimism of someone who truly believes they hold the keys to artist freedom. And you know what? Maybe they do!

The new membership tiers, dubbed Pro and Select, cater to every artist’s needs, whether they prefer to dip their toes in the pool of DIY or dive headfirst into the deep end with personalized support. The Pro tier offers tools to create a fan hub and a personalized benchmarking system—because who doesn’t want to see how their own track measures up against that catchy earworm by the latest pop sensation?

On the other hand, the Select tier is for those who want a little more hand-holding—cue the gentle guiding of un:hurd’s marketing team. Tailored marketing plans, social media strategy development, and targeted promotional campaigns await those lucky enough to land a spot. They've already had success with artists like Tayla Parx and Bree Runway. They practically put the "pro" in Pro, if you know what I mean.

In summary, un:hurd is on a mission to create a space where every artist can flourish in their own right. As Brees eloquently puts it, “Our vision at un:hurd has always been to create a world where all artists can achieve success on their own terms.” So, here’s to hoping that this platform continues to make waves and turns the music industry into a garden where creativity blooms uncontested!